Case study 3
Glevum
Windows & Conservatories
When one uPVC window or conservatory is much the same as the next, it’s refreshing to find a supplier who guarantees not to be beaten on price, offers, product quality or longevity. Find out how →
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Marketing & Brand Strategy
Glevum Windows & Conservatories case study
Guaranteed by Glevum
When one uPVC window or conservatory is much the same as the next, it’s refreshing to find a supplier, Glevum Windows & Conservatories, who guarantees not to be beaten on price, offers, product quality or longevity. But when they all look the same (as white plastic frame with glass in it), it’s very hard to make Glevum look different from every other supplier too. So as we all know what a window looks like, we used visually arresting images, ideas and radio commercials to look and sound different from everyone else to grab attention so that we could use that to show that here is supplier who is different too, with a better product, guaranteed longer than anyone else and guaranteed not to be beaten on price either,or Glevum will give you £50 if they are. This demonstrates to potential new customers how confident Glevum are. And as a direct result of our creative ideas and a client who was brave enough not to images of windows but instead let ideas tell their story, sales increased by over 40%.
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